About Us
Founded in 2019, Style Theory Apparel Group set out to be the partner retailers actually needed — one that thinks like a merchant, designs like a creative, and executes like a manufacturer.
Six years in, we span apparel, hosiery, footwear, and soft home goods, with a New York team leading design and a global infrastructure built for scale.
Style Theory works across private label, licensed, and owned programs to bring product from concept through production.
2019 Founded
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100+ Global Team Members
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4 Product Divisions
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$500M Annual Retail Sales
Founding Team
Where creative vision meets operational precision
Marc Mishan
Leads strategy, long-term growth, and the key retail relationships that anchor the business. Over two decades of experience positioning Style Theory as a preferred partner for mass retailers.
President
Kaitlyn Curci
Primary architect of the group's creative and technical strategy, leading design, development, and brand alignment across all categories. Stays ahead of fast-moving market trends.
Vice President / Creative Director
Deep relationships across mass and specialty retail. Opens doors, builds programs, and ensures product development aligns with each brand's DNA and merchandising goals.
Vice President SalesIra Levy
“We started this company because we knew there was a better way — a partner who could design it, source it, make it and stand behind it. That’s still the whole idea.”
- Marc Mishan, President